The best-selling bra ever is often considered to be the "Wonderbra." Specifically, the Wonderbra style 1300, known for its iconic push-up design, revolutionized the lingerie industry and became a cultural phenomenon.

Key Points about the Wonderbra

1. Introduction and Popularity:

   • The Wonderbra was originally developed in Canada in the 1960s by designer Louise Poirier. However, it gained massive popularity in the 1990s after its re-launch in the UK.
   • In 1994, the Wonderbra’s advertising campaign, featuring model Eva Herzigova with the slogan "Hello Boys," became one of the most memorable and impactful marketing campaigns, contributing significantly to its sales surge.

2. Design Features:

   • The Wonderbra 1300 is known for its plunge design, push-up capabilities, and underwire support, which together create dramatic cleavage and enhanced bust shape.
   • The bra uses a combination of padding and angled cups to lift and center the breasts, providing a fuller and more lifted appearance.

3. Cultural Impact:

   • The Wonderbra became more than just a piece of lingerie; it was a symbol of the 1990s fashion and female empowerment. It was often cited in media and pop culture, cementing its status as an iconic garment.
   • The success of the Wonderbra influenced the design and marketing of bras and lingerie for years to come, emphasizing the combination of functionality and aesthetic appeal.

4. Sales Records:

   • After its 1994 re-launch in the UK, Wonderbra sales soared, and it quickly became one of the best-selling bras worldwide. Millions of units were sold within the first few years, making it a staple in women’s wardrobes.
   • The bra's success continued globally, with strong sales in North America, Europe, and beyond.

Conclusion

The Wonderbra, particularly the style 1300, holds the title of the best-selling bra ever due to its innovative design, impactful marketing, and cultural significance. It not only transformed the lingerie market but also set new standards for what women could expect in terms of support, shape, and style. Its legacy continues to influence bra design and fashion marketing today.